Old Singapore Quiz (13) - Answers - Nothing Over $10

Thank you for all your answers to the last quiz. The photo used for the quiz was edited from the above 1961 photo from National Archives of Singapore.

Here is a summary of all the comments:

Don't be misled by Thimbuktu's youthful-looking photo in his avatar. Although Thimbuktu is way above 50, he didn't know any of the answers. He explained that his "area of operation" as a youth was limited only to places within postal district 3. Chun See also didn't know but possibly still thinks that he's young enough to deserve more clues. The saving grace came first from PChew. He was spot on with his guesses:

Q1. What was the name of the building at that time?
A1. Whiteaway.

Q2. What was it used for?
A2. Department store.

Q3. Where was its location?
A3. Battery Road.

Q4. The building changed ownership in the 60s. Who took over the building?
A4. Malayan Banking.

The department store's full name was quite a mouthful - Whiteaway, Laidlaw & Co. Ltd. Its Chinese name was Hui Luo You Xian Gong Si (惠羅有限公司). The company was incorporated in England. In its heydays, Whiteaway was a giant company. It had branches in about 20 cities all over the world. Regionally, it had stores in the Straits Settlements, including Singapore, Penang, Kuala Lumpur, Ipoh, Taiping, Seremban, Klang, Malacca and Telok Anson.

Below is an extract on Whiteaway, Laidlaw and Co. from Singapore: The Encyclopedia:

Department store. The firm of Whiteaway, Laidlaw and Co. established its flagship store in Singapore in November 1900 on D'Almeida Street. Later, the store moved to the corner of Hill Street and Stamford Road before moving back to Battery Road at Raffles Place, where it remained until its closure in the 1960s. The company was the leading draper of its day. In addition, the store had a boot-and-shoe department, a crockery department and a general outfitter. Whiteaways - as the store was sometimes called - was considered the biggest rival of the other two major department stores: John Little and Robinsons.

In the 1950s, Whiteaways advertised itself as 'The Department Store that Offers You Everything Under One Roof' and 'The Store of a Thousand Good Things'. Its ground-floor perfume department was legendary. It was the agent for Elizabeth Arden cosmetics, among other brands. In addition to its Singapore store, the company also had stores in India, China, Ceylon (present-day Sri Lanka), South Africa and South America.

Whiteaway Laidlaw is now the name of a Manchester-based bank in UK. As to how the department store ended up being a bank, I have no idea at all.

Now let me show you some old photos and advertisements of Whiteaways. (Unless otherwise stated, photos are by courtesy of the National Archives of Singapore.)

Whiteaway at the junction of Cecil Street and D'Almeida Street in the early 1900s.

Whiteaway at Battery Road, possibly in the 1910s-20s. (Photo from Singapore: The Encyclopedia.)

Whiteaway at Battery Road in 1935. (Photo from book "Singapore Silver Jubilee Celebrations" - NLB.)

Whiteaways on the left, Bank of China on the right and Cavenagh Bridge in the foreground - 1954.

PM Lee Kuan Yew at an election rally on 18 Sep 1963. The background of the photo shows Whiteaway Building undergoing renovation to become Malayan Bank Chambers.

Malayan Bank Chambers standing at where Whiteaways used to be - 1969.

Whiteaways had stores in other parts of the world. On the facade of this Whiteaway building, you can read the words Calcutta, Shanghai, Hongkong, Singapore, etc. (Could this be the Whiteaway building in Calcutta?) - circa 1930s.

So how did it look like inside the Whiteaways?

The gown salon inside Whiteaways - 1954.

The clientele of Whiteaways - mostly wealthy Westerners - 1954.

Hats at Whiteaways dress salon - 1955.

Santa Claus at a Christmas celebration in Whiteaways - Dec 1955.

Some Whiteaways advertisements in our local papers:

1958 advertisement from Singapore: The Encyclopedia

The above image shows a full-page Whiteaways advertisement in a local Chinese newspaper in 1932. You may find it hard to believe that the prices of the merchandise on offer at Whiteaways did not exceed $10! But then again, you must remember that most salaried workers earn less than $1 a day then. To get an idea of how expensive and up-market the department stall was, you must multiply all amounts by a factor of 50, at least. Below is a table showing the prices of all the advertised items:

What a Cheap Sale! From 27 June - 2 July 1932 Only!

	Price ($)
	Normal	Sale
Men's Hat (A)	4.50	1.75
Men's Hat (B)		2.95
Men's Sheep Fur Inner Shirt		3.75
Turkish Bathrobe		6.75
Belt (A)		0.55
Belt (B)		1.50
Belt (C)		0.50
Men's Shoes/Pair (A)	18.50	10.00
Men's Shoes/Pair (B)	8.50	4.50
Table Cloth 50"x50"		2.30
Table Cloth 70"x70"		3.40
Table Cloth 78"x88"		4.20
Table Cloth 70"x106"		5.50
Sheets & Pillow Cases		0.40-6.75
Reliable Raincoat		10.00
Men's Hankerchieves/Dozen		0.75
Printed Cotton Bedspread		2.50
Bath Sheet		1.95
Doric Wristlet Watch		5.00
Ladies' Shoes/Pair	10.00-16.50	2.00
Cotton Tea Cloth		0.65
"Kumfy" Girl's Vest/3 pcs		1.00
Household Damask Napkins/Dozen		2.30-3.00
Bath Soap/Box		0.75
"Bryaroot" Pipe		0.50
Table Lamp	8.50-12.50	4.95-5.95
Sunglasses		1.75
Drinking Jug With Cover		0.50
Ladies' Hankerchieves/Dozen		0.50
Water Colours/Box		0.30-0.85
Travelling Rugs		4.50
Pendant Light	17.50	8.95

Further reading:

1. Infopedia article - Whiteaway Laidlaw.

2. Whiteaway, Laidlaw & Co. - Calcutta

3. Stamford House built for Whiteaway Laidlaw.

Old Singapore Quiz (13)

This quiz is really for the oldies. Why? Because the above photo was taken in the early 60s. By mid 60s, the building looked completely different. So if you are above 50-year-old, you might just remember this building. Of course my quiz is still open to young people like Icemoon. But to prevent his uncanny ability to read very small signs, I have doctored out all the telltale signs, including what little remaining background the photo still has. However, I have decided to let the "No Parking" sign remain as I don't think it will give the game away. Can you spot it? (Sorry, this is not a quiz question.)

I am sure people like Peter Chan should have no problem with the quiz though. Hmm... should I bar people like him from taking part?

Quiz questions:

Q1. What was the name of the building at that time?

Q2. What was it used for?

Q3. Where was its location?

Q4. The building changed ownership in the 60s. Who took over the building?

Clues if you need them:

C1. The building was in town.

C2. It is no longer around.

Phoenix Aerated Waters

Following my last blog article on Framroz's Aerated Waters, I am writing about Phoenix Aerated Waters this week.

Photo of Mr Navroji R. Mistri (1885-1953) by courtesy of Mr & Mrs Noshir Mistri. Originally published in National Heritage Board's newsletter here.

Phoenix Aerated Waters was started by Mr Navroji R. Mistri in 1925. Mistri was trained as an engineer. From 1913-1923, he was working in a fellow Parsi's company Framroz Aerated Waters as a manager. Relation between Mistri and Framroz soured as the former had signed an undertaking not to start a similar business after leaving Framroz. The matter was brought to court which ruled in Mistri's favour.

Mistri was also a philanthropist. In 1952, he donated a princely sum of $950,000 to the government. The money went towards the erection of a 4-storey building for sick children in Singapore General Hospital which was named Mistri Wing in his honour. Sadly, Mistri passed away a year later. Today, the Mistri Wing houses the National Heart Centre.

Phoenix Advertisements in the Newspapers:

22 Feb 1930 Straits Times:

"Delightfully different, Phoenix Orange Pop made entirely from best California oranges. Healthful and refreshing. Phone 3463 for your trial order. Phoenix Aerated Water Works, Singapore."

5 Nov 1930 Straits Times:

"Have you tried our new fresh fruit drink? Phoenix Aerated Water Works Singapore. Trademark. Guaranteed made from fresh California lemons. Product of The Phoenix Aerated Water Works."

However, the most classic advertisment of all must be this one from a Chinese newspaper dated 10 Mar 1926:

The following information is revealed in the last advertisement of Phoenix Aerated Water Works:

1. Its tagline was "There's joy in every glass!"

2. Its contact details were - "Office and Works, 63 Anson Road, Singapore. Telephone 3463, Telegram Phoenix."

And the piece de resistance is a kind contribution by "Anony-mouse" - a 1957 photo of him sitting on stacked-up crates of Phoenix bottles:


Hmm... how come I've never played with such a cute face mask when I was a kid?

And they certainly don't make such strong glass bottles anymore!


Further Reading:

1. Infopedia entry on Navroji R. Mistri

2. National Heritage Board (NHB) publication Flame of the Faith - An Insight into the Parsi Zoroastrian Tradition.

3. Street Directory's Entry About Parsi Road

4. A Story about Rival Parsi Water Sellers

5. The Parsi Community in Singapore